[ EUROPE ] ON TOUR

Europe On Tour, the brand new annual Grand Festival of Art, Culture, Design and Innovation, will travel from country to country. It will bring top talent of the European creative industry to the general public. Spectacular stages, installations, sculptures and events will be freely accessible. Europe on Tour will be visual throughout the world via social media, internet, and TV. Every year 14 European cities will host the event and become Capital of Creativity. Cities represent their country for three days and will go on tour to present themselves to the public of all participating cities.

Countries, cities, companies, and artists will enjoy maximum exposure. The Grand Festival showcases up to 14 cities in Europe, with 14 disciplines, in 14 weekends, attracting millions of visitors.

During the 3-day event, installations, performances, pop-up shops, and various culinary attractions will be connected to Europe on Tour.

The Creative Capitals and their hotels, restaurants, theatres, museums, libraries, schools, universities, and local companies will benefit from [EUROPE] XPO.